To develop effective relationship marketing, a company must first

 The paper was supposed to be about Nintendo Game remember is was a continuation from last week and I attached the paper you did from last week.

Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. Week 2 create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

  • Research List of Topics:
  • Primary Research
  • Secondary Research
  • Consumer Analysis
  • Customer Profile
  • Continuous Consumer Monitoring & Research
  • Environmental Scanning
  • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
  • Current Opportunities
  • Potential Future Opportunities
  • Current Threats
  • Potential Future Threat
  • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into your overall marketing plan

Also the teacher wants me to narrow it down to one game if possible. Instead of it being a broad overview of all nintendo games.

1 day ago

This was the review I got from the teacher about last weeks assignment.

Timeliness is critical so bring your “A-Game” moving forward. Kudos on a thorough effort regarding the dataset (University of Phoenix, 2016), analysis, interpretation, and upon your research provided executive level insights pertaining to the provided information. The assignment can be difficult for some, which enables me to assist later in the class researching the marketing plan that is compiled over our 6-weeks.

Always looking to read marketing plans about Kyoto; Nintendo. Consider limiting the project to one game. This will minimize research. Remember to reference Class Material as Business Growth Overview dataset (2016) used for analysis in this case on the Memo.


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