Bus 5112: marketing management- discussion assignment unit


Imagine you have inherited a company. Choose a product that the company manufactures and sells. Assume that traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include non-commercial users (Consumers). For this discussion, you will:

  • Identify the product(s) that your company manufactures and sells
  • Develop a statement of your target market(s)
  • Develop a statement of your competitor’s target market(s)
  • Develop a value proposition statement.